Fakieh Farms: Digital
Transformation.
A modern, bilingual digital experience for one of Saudi Arabia’s largest poultry and food production giants.
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"Quality is not just a promise, it's our heritage."
The Mission:
From Farm to Digital Table.
Fakieh Farms is a household name in the region. The challenge was to modernize their digital presence to reflect their commitment to sustainability, quality, and food security.
The platform needed to serve two distinct audiences: consumers looking for product information and B2B partners seeking corporate governance details.
Cultivating Trust through Design.
Visual Strategy
I developed a clean, nutrition-focused UI that highlights product quality. The design system utilizes fresh green tones and spacious grids to communicate 'Freshness' and 'Organic Standards' instantly.
Information Architecture
Restructured the massive product catalog into intuitive categories, allowing users to easily navigate between Fresh Poultry, Processed Foods, and Food Service solutions.
Regional Resonance.
Bilingual UX (Arabic/English)
Engineered a seamless English and Arabic (RTL) experience, ensuring the brand voice remains consistent across languages, crucial for a market leader in KSA.
Broad Accessibility
Optimized the interface for broad accessibility, ensuring the site is usable by a wide demographic range, from household shoppers to corporate investors.
The Fresh Experience
Product Catalog
Clear nutritional badges & categorization.
Sustainability
Visual storytelling with custom icons.
Mobile Experience
On-the-go recipes & product finder.
"A digital ecosystem that reinforces Fakieh Farms' position as a pillar of national food security."
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