Jadeela Hospitality: Architecting the Digital Experience Room.
Translating the legacy of Al Faisal Holding into a premium B2B OS&E platform for Qatar's luxury hotels.
Role
Lead Product Designer & Wordpress Developer
Client
Al Faisal Holding
Sector
Hospitality / B2B
Year
2026
The Challenge: Beyond E-Commerce
Hotel General Managers need a 'Digital Experience Room', not a standard B2C shopping cart. The platform needed to establish Jadeela as a trusted premium partner while providing busy procurement directors with rapid access to product catalogs and RFQ workflows.
Mobile-First Floor Usage
Designed for on-the-floor hospitality professionals who frequently source and review supplies via mobile devices during operations.
Premium Brand Translation
Translating Jadeela's luxury brand identity into a digital interface that conveys confidence and premium quality.
Scalable WordPress CMS
Building on WordPress to ensure the client team can manage content efficiently while maintaining technical flexibility for future ERP integration.
UX Strategy: Frictionless B2B
"Maximum 3 Clicks to Core Categories."
High-Touch B2B Conversion Paths
Request a Quote
Request Samples
Download Catalogue
Replacing the traditional "Add to Cart" button with B2B-appropriate CTAs
Glassware
Tableware
Cutlery
Linen
Amenities
Kitchen
Housekeeping
The Catalog Download Modal
Download Product Catalogs
Select and download comprehensive product catalogs for your procurement needs
Master Catalogue
Glassware & Tableware
Linen & Amenities
Kitchen & Housekeeping
Category Page Integration
Premium Glassware Collection
Browse our curated selection of luxury glassware from world-renowned manufacturers
Button seamlessly triggers the centralized download modal
Visual Gallery: From Figma to WordPress
Elegant masonry showcasing high-impact screens
The Category Grid
7 product categories as highly polished visual tiles with clean filters: Glassware, Tableware, Cutlery, Linen, Buffetware, Serveware, Kitchen Equipment.
Christofle
Churchill
Villeroy
Boch
World-Renowned Partners
Trust signals showcasing relationships with global luxury brands.
The Intuitive RFQ Form
Close-up UI capturing essential procurement data:
- Hotel Name & Contact
- BOQ Upload (Bill of Quantities)
- Project Timeline & Delivery Date
The GenAI Edge & Brand Identity
Integrated Adobe Firefly and Midjourney for rapid-prototyping mood boards and lighting concepts, accelerating pre-production and aligning the visual narrative with global hospitality brands.
Adobe Firefly
Prompt
"Generate a cinematic luxury hospitality scene with premium restaurant table setting, fine glassware from Christofle, warm ambient lighting, and sophisticated wine pour. Style: Dark moody, high-end commercial photography."
Generating mood boards...
AI Generated
Design System & Style Guide
The foundational elements that power the Jadeela brand experience
Typography
Aa
Primary Heading
Playfair Display
Elegant serif for main headlines
Secondary Heading
Cinzel
Luxury serif for sub-headings
Primary Body
Inter
Clean sans-serif for body text
UI Elements
Semantic
Secondary UI sans-serif
Color Palette
#231F20
Deep Charcoal
Primary Background
#B0A690
Bronze Accent
Secondary Accent
#A2740E
Gold Accent
Third Accent
#1B3B36
Deep Green
Fourth Accent
#636060
Muted Gray
Fifth Accent
#ffffff
Pure White
Sixth Accent